At Amadeus, we're heavily invested in AI and machine learning (ML) in many of our solutions, including revenue management (RM). We're also driving innovation in this area with participation at key industry events like AGIFORS and our partnerships with universities to foster PhD researchers. These elements are enabling our airline partners to embrace the amount of data they have and use it to make informed business decisions. As airlines service more passengers with different profiles, while offering more travel options and more types of services and ways to combine them, AI and ML backed solutions will be key in helping them make better decisions. Forecasting future passenger demand has always been one of the most challenging tasks for revenue management systems.

Singapore Airlines is overhauling its digital presence by utilizing the latest AI technologies to deliver a personalized customer experience to all its 20m passengers. A competitive bid process saw Insider selected as technology partner to deliver personalized cross channel experiences to customers, utilizing predictive AI technologies to serve contextualized recommendations and optimise conversion rates, revenue and customer satisfaction. Hande Cilingir, chief executive and co-founder at Insider, said: "In essence, Singapore Airlines can now create a 360-degree view of each customer and optimize its full-funnel multichannel customer experience. Using the latest AI technologies, Insider's Growth Management Platform will enable Singapore Airlines to deliver highly personalized, meaningful experiences to each individual based on historical, real-time and predictive data." Hande Cilingir, chief executive and co-founder at Insider added: "As we are building new categories, our top-notch engineering team strives to stay ahead of the trends, incorporating the latest technologies like WhatsApp Business API and Facebook Messenger to increase the number of channels, helping marketers deliver consistent experiences.

Looking to drive results for your business? Click here to learn more. Bill Gates once wrote, "We always overestimate the change that will occur in the next two years and underestimate the change that will occur in the next ten." And when it comes to new technologies, many folks ignore both sides of Gates' statement, only to end up looking silly later. Having said that, let me be clear: artificial intelligence -- AI -- is going to radically reshape hospitality marketing and our industry at large.

Bill Gates once wrote, "We always overestimate the change that will occur in the next two years and underestimate the change that will occur in the next 10." And when it comes to new technologies, many folks ignore both sides of Gates' statement, only to end up looking silly later. Having said that, let me be clear: Artificial intelligence is going to radically reshape our industry. And the companies that use AI effectively are closer to two years away from success than 10. For many of us, our first exposure to AI in the real-world came when IBM's Watson won "Jeopardy."